Advertising on the Internet: Tips

Marketing

Contents

You’ve created a website, but don’t know how to attract visitors? Of course, you can post information about him on social networks or use search engine optimization tools so that people find your page themselves when they have such a need.

But isn’t it better to organize a campaign that is a quick and reliable way to express yourself and attract the attention of an audience? Today you will learn how to advertise on the Internet, study the main features of campaigns, and get a little guide on the selection and placement of ads.

Target audience, traffic, conversion

The main principle of Internet promotion: the more universal the headline, or headline, ads, the more visitors will come to the site or landing page, creating the so-called high advertising traffic.

However, the total percentage of conversion actions – purchases, subscriptions, calls – does not always depend on the number of visits: in comparison with a more focused or targeted message, universal phrases lose.

Targeted advertising requires fewer clicks, but they lead to a higher conversion due to the careful screening of uninterested users. At first, it may seem to you that this approach has a low potential, because very few people click on the link, but over time it saves you a lot of money.

Google

Google is the father of all online advertising, so if you are not sure which service to launch your campaign with, you can safely start with the AdWords Search Network or Display Network. As the largest search engine on the planet, Google makes millions on the PPC model alone.

Types of Online Advertising

When it comes to Internet promotion, compared to traditional methods, a huge variety of possible options for Internet advertising is striking. Let’s consider the main categories of ads.

Text and graphic blocks

This is the easiest type of promotion on the Internet available to most platforms. It consists of a title, a text description, a small image, as well as links to a promoted site.

Banner advertising

Banners have existed since the creation of the Internet. Their main feature is an attractive design, which is achieved through static or interactive, successive graphic slides, a variety of media effects: sound, flash animation.

This method was so popular with marketers that over time, users developed the so-called “banner blindness”, which helps people not to be distracted from the content by the colorful, often annoying appearance of the blocks, or even completely block their display in the browser.

Native ads

This kind of ad is usually displayed inside the page as part of the content. Despite the paid nature, it was not created to distract users: the announcements look completely unremarkable – they are quite easy to confuse with the usual messages of the feed or search results.

If you order services from well-known providers, you protect yourself from fraudulent manipulations, for example, cheating false clicks, and also get a proven, effective platform and tools to control your campaign. Good luck!