Contents Testing new products on landing pages Formulate your idea Helpful hints: Create a landing page Heading and Subheading CTA Button Communicate with your followers Use your subscription base to finalize the product Find Beta Testers Landing testing and refinement Landing pages are an ideal tool for testing new products and business ideas. After all,

Contents How to prepare for a video interview How to overcome stress and record the first video? What to do at the very beginning? Appearance Technical equipment Pay attention to intonation and voice Control the time How to correctly answer questions during a video interview? Video interviews are a true trend in the HR industry

Contents How to create a strong landing page in 2020? Do these steps Define your value proposition Define your calls to action Understand and forestall user objections Emphasize your personality What does this mean in practice? Decide what your emotional message is Brief summary: The process of building a convincing landing in 2020 includes a

Contents Advertising on the Internet: Tips Target audience, traffic, conversion Google Types of Online Advertising Text and graphic blocks Banner advertising Native ads You’ve created a website, but don’t know how to attract visitors? Of course, you can post information about him on social networks or use search engine optimization tools so that people find

Contents Way to success: famous brands’ secrets Success is the result of hard work NIKE Coca Cola FORD Many consumers know that famous brands look very well because they constantly see them on TV, in stores, magazines, news, and advertising. They are here and there, even children know them, they are often associated with prestige,

Contents Key Issues Package design How to develop a label design: basic rules 1. Harmonious composition. 2. Free space. 3. The hierarchy of information. Package design Using simple stories How to increase email conversion The brain processes a picture 60,000 times faster than text The brain forces us to follow other people’s gaze The brain

Contents Some facts about PR Strategy What is a ready-made PR strategy? What does it include? What is the difference? The concept of “PR-strategy” means a system created to develop and implement a clear plan of action for a specific project. PR-strategy must be separated from the concepts of PR-concept, PR-plan, and PR-program. Strategy, in

Contents How to Communicate with Customers During Pandemic? What information is better to avoid? A little positive information will be a plus Ask your audience what they would be interested in Because of a worldwide pandemic, some people stay at home without the ability to work, others work remotely, and nobody can certainly say when