Perhaps the best pay per click advertising advantage is that PPC is a great way to instantly get highly targeted, pre-qualified visitors on your website.

PPC is a pinnacle of online marketing. In this form of advertising, you pay each time someone clicks on your ad – simple. The immediate benefit you’ll see is that instead of having to fight against hordes of competitors to rank organically in search engines, you can jump straight to the top of the queue. PPC campaigns can generate traffic to your website as soon as the ad goes live, which makes it appealing especially if you want to see results fast.

Most PPC networks have metrics that allow advertisers to see if their ads are generating conversions and profit. These metrics are designed to show the number of viewers who saw the ad, number of clicks, and if viewers reacted to the ad as you expect them to. The cost of placing an ad for a particular keyword can cost for as low as $.10 per click. If that click led a user to buy your product or avail of your service worth $100, you easily made considerable profit.