Testing new products on landing pages

Marketing

Contents

Landing pages are an ideal tool for testing new products and business ideas. After all, one of the main advantages of landing pages is the speed and simplicity of their creation. In addition, many online landing page designers, including the designer from LPgenerator, include the split testing features that anyone who wants to squeeze the most out of their landing page (and new product).

The steps described in this article will allow you to test not only ideas for new products, but also ideas for business, services, functions, and much more with the help of landing pages.

Formulate your idea

The success of your test depends almost entirely on how you plan everything. Therefore, pay special attention to it. To find the best wording and arouse a response from the target audience, refer to its needs and pain points. Even a brilliant idea will not be appreciated until you bring it to the audience.

Offer consists of three key components that you demonstrate on the landing:

1. The problem that your product solves.

2. The benefits or value of your offer.

3. A way to solve the problem.

Helpful hints:

  • Avoid complex phrases and ambiguities.

  • The language should be concise and clear.

  • Know your target audience and its needs.

  • Focus on formulating your proposal correctly.

Create a landing page

Landings are created quickly and do not require large expenses, and therefore are an excellent tool for testing business ideas: you need not a large-scale campaign, but just a test. At this stage, branding or page design is not as important as your offer, and just follow the standards of accessibility and usability.

You can create your landing page from scratch or use a ready-made template to simplify your task and save time.

Next, we made a list of some basic tips for landing pages.

Heading and Subheading

The title and the subtitle have two functions: the title captures the attention of visitors and stirs up their interest, and the subtitle prompts a solution to the problem and holds attention. If your presentation for the elevator can be reduced to 10 words or less, this will be your headline.

CTA Button

Landing pages are so good for testing new products also because people perform targeted actions on them, thereby expressing their confidence in your idea. This is especially obvious when you offer to pre-order: a visitor literally gives you money before your product is ready. But even if you just offer to leave an email, you ask for permission to advertise the product and inform about its release. People on this waiting list are more reliable than a focus group telling you what you want to hear.

Communicate with your followers

When the time comes to sell the product, subscribers should already be waiting for its launch, ready to immediately make a purchase. But if you do not write to them, they will forget about you. The ROI of your newsletter will be high only if you regularly contact subscribers.

Use your subscription base to finalize the product

The subscription database is a great source of information. You will better know the needs of your potential buyers if you ask them. Send them polls, conduct interviews, find out what attracted them to your offer and how you can make your landing page and product even better.

Find Beta Testers

Subscribers are the best testers. If you are developing a new mobile application, invite subscribers for user testing or beta testing. If you are writing a book, offer some of them a copy of the book in exchange for a review. Subscribers like no other will help you improve your product.

Landing testing and refinement

Writing the perfect offer on the first try is almost impossible, and therefore testing and modifying your landing page is not only useful, but even necessary. When testing the offer and landing page options, you will get objective data about how good your product idea is (and whether bad landing spoils it).

A good result is a conversion rate of 25% and 100 subscriptions. If you have low traffic, your priority should be to attract visitors. Only when traffic grows will you be able to evaluate the conversion rate of your landing page. But if even with high traffic the conversion level remains low, modify the landing page. You may need, for example, to rewrite your value proposition and turn to another pain point in your audience.