Contents
Many consumers know that famous brands look very well because they constantly see them on TV, in stores, magazines, news, and advertising. They are here and there, even children know them, they are often associated with prestige, quality, status. But few people think about the hard work done to make these brands as popular as they are today.
The key to the success of any business is a thoughtful and competent marketing plan. Apple, Google, Coca Cola, McDonald’s, Ford, Adidas, Chanel are not just words, they are powerful symbols that cause the consumer to have very specific positive associations. And this is just a very small list of famous brands, which are unconditionally trusted by society. Consumers gladly buy from these companies without hesitation.
Success is the result of hard work
It’s not a secret that the brand must be correctly advertised, seeking the trust of customers. Concrete examples of the cunning marketing tricks of famous corporations will help us conclude.
NIKE
For example, Nike chose a very effective tactic. Since it specializes in sportswear and various training equipment, the company encourages its customers, convincing them that everyone can become an athlete. They produce products for both amateurs and professionals, thereby convincing the first that they can achieve a lot. This is a very conscientious strategy because it is often difficult for people to start doing exercises.
Coca Cola
Coca Cola is a blatant marketing example. They created Santa Claus, associating themselves with the New Year holidays. They convince consumers that they sell happiness, and their drink promotes easy communication.
According to many people, the secret to Apple’s success is that the company has created a friendly atmosphere among its customers. This was facilitated by points of sale of the company, which have a cozy atmosphere. Employees of retail outlets are selected very carefully, they are initially set up to establish trusting relationships with the buyer. Besides, Apple boldly produces products that are different from other brands. A creative and bold approach found a huge response among customers.
FORD
Ford brand is reliability, stability, always equally high quality. Even their logo has remained virtually unchanged for hundreds of years. Ford is aimed specifically at those who do not like cheap consumer goods, and appreciate high-quality cars. And there are many such examples. The main thing is to find a good idea and develop it, then consumers will be drawn. Of course, the quality of goods and services is of great importance and must be consistently high for the brand to achieve great success. Registration of a trademark is only the first step, and how people will perceive it depends on you.
